Social media
I help grow USA Fencing’s online presence through timely updates and graphics I create myself in Canva.
I’ve helped grow our top-priority social channel by 33.5% (from 45,000 followers when I started to 61,000) today. We use a mix of aspirational content about our top athletes, encouraging posts about our “grassroots” fencers and useful reminders and tips. Instage
Email Marketing
I create Mailchimp campaigns to keep current members, lapsed members and journalists informed. Our emails have an average open rate of 54%.
Facebook, Linkedin and beyond
We also share articles, reminders and videos across Facebook, Threads, X and LinkedIn.