Marketing
In my previous role as associate director of editorial strategy for Bucknell University, I told the university’s story to prospective students (mostly 16- and 17-year-olds) as well as their families. I created webpages, print mailers, postcards, virtual tours, email campaigns and a reimagined viewbook.
viewbook
I wrote every word of this 30-page Viewbook, which is designed as a welcoming, comprehensive introduction to Bucknell University.
Student profiles
I interview students from a wide range of backgrounds to discover what brought them to Bucknell and what experiences they’ve enjoyed along the way.
driving tour
I led the creation of the award-winning Bucknell Driving Tour, a unique way for families to explore Bucknell from the comfort of their vehicle. This tour, which launched during the pandemic’s earliest days, remains a low-barrier way for families to visit campus.
International student fact sheet
I created this quick-hitting two-page guide for international students considering Bucknell.
VR Experience
I helped create and launch the Bucknell Virtual Experience, which allows families to explore Bucknell using their browser or VR headset.
Employee appreciation video
I wrote the script for this video, which was read by Bucknell’s president and shared at an all-campus gathering of Bucknell employees.